The pitch deck sold investors on discovery shopping. It framed Scene as a virtual mall for shoppers who want to buy but do not know what.
Dalet Labs, a New York AI-commerce startup, raised a $7 million pre-seed round led by Lightspeed Venture Partners, Dealroom reported in its funding report. Scene, its invite-only iPhone app, shows a personalized feed of shoppable AI-generated images. Founder-CEO Omer Bar-Tal started the company in 2025 after leaving AI video startup Runway.
Table of Contents
- What is Scene?
- Why did the discovery pitch win funding?
- How will Dalet Labs spend the $7M?
- What should shoppers and founders watch?
What is Scene?
Scene is a feed-first shopping app for the iPhone. Users scroll AI-generated people and scenes tailored to their taste. Each image links to real products shoppers can buy. The catalog spans hundreds of brands across fashion, home decor and sports, Dealroom reported in its funding report.
The people in the pictures are synthetic. The items for sale are not. That split is the core product bet. Inspiration looks endless and personal, while checkout stays tied to existing retailers and brands.
Why did the discovery pitch win funding?
The deck drew a line between finding and knowing. Search, chatbots and shopping agents work when a buyer knows the item. Scene targets the earlier moment of browsing. Dalet Labs calls that moment a virtual mall.
A shopper opens the feed without a product in mind. Images suggest outfits, rooms and gear she might not have searched for. The round also reflects timing and team. Bar-Tal arrived from Runway as generative media went mainstream. Lightspeed joined with SV Angel and angels before Dalet Labs had finalized its roadmap.
How will Dalet Labs spend the $7M?
Hiring comes first. The company plans to recruit engineers and researchers to improve personalization and image quality. Revenue will come from affiliate cuts. When a scroll leads to a purchase, Dalet Labs earns a share from the seller.
That model avoids holding inventory or setting prices. Raising before the roadmap was final gave the team room to test. It also raises the bar for proof. The feed must turn views into repeat visits and paid orders.
What should shoppers and founders watch?
Competition is direct and crowded. Scene faces TikTok Shop, Pinterest, Amazon, Doji and Alta for discovery attention. It must prove AI images can drive purchases, repeat visits and shopper trust.
Access remains narrow for now. Business Insider reporting, summarized by Briefly, describes Scene as invite-only on iOS in the US Apple App Store in its pitch-deck story. Distribution leans on influencers and holiday coupons.
- iPhone and iOS only, with no Android version
- Invite required to try the feed
- US App Store listing for US shoppers