Rare Beauty launched in 2020 and grew into a brand Forbes values at $1.3 billion. Here is how Selena Gomez built it around low prices, one hit product and a mental-health mission, and what the reported sale talk shows.
Fenty Beauty launched in 2017 as a 50-50 venture between Rihanna and LVMH's Kendo incubator. Here is how the brand was built, what it reportedly earns, and why a reported sale of LVMH's half matters for founders.
Skims went from an online shapewear launch in 2019 to a $5 billion valuation in 2025. Here are its funding rounds, the reported sales figures, the Nike and NBA deals, the shift into stores and what founders can take from it.
In 2019 Coty agreed to pay $600 million for 51% of Kylie Jenner's beauty business. Here is what Coty's own releases disclosed, what went right and wrong after closing, and what founders can learn from it.
In June 2025 Huda Kattan bought back the minority stake private-equity firm TSG had held since 2017, making Huda Beauty founder-owned again. Here is what was announced, what was not, and what it shows about founder control.
Good American launched in 2016 with three jeans styles, sizes 00-24 and a celebrity co-founder. Here is its documented record, the business model behind it and the lessons in Emma Grede's approach.
Khaby Lame's company was sold to Nasdaq-listed Rich Sparkle Holdings in an all-stock deal reported at $975 million, with rights to an AI version of him. Months later, the closing was unconfirmed and the shares had collapsed. Here is what founders can learn.
Chamberlain Coffee started as a test run of steeped coffee bags and grew into a grocery and Walmart brand with a Los Angeles cafe. Here is the timeline, the funding, the leadership changes and what founders can take from it.
Alex Cooper's Unwell started in 2023 as a podcast network built around Call Her Daddy. It now sells drinks, ads and video series and was valued at a reported $500 million in 2026. Here is the model, the setbacks and the lessons.
In 2024 Highmount Capital put a reported nine-figure sum into Dude Perfect, the trick-shot channel turned family entertainment company. Here is what the deal covered, what the money has funded since, what has gone right and wrong, and what creator-founders can take from it.